Matts Media: Archive

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Dec 12th

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How To Unfollow People On Twitter and Why

In an effort to make Twitter’s timeline useful again I’m trying a 500 person follow limit. I’ve been thinking about doing this for a long time and finally did it. Does anyone else find there is just too much gibberish on Twitter? It was looking like a self promoting link farm when I looked at it yesterday afternoon…… I may have unfollowed some friends by accident, if...

Dec 7th

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Nov 28th

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The Original Dropbox Homepage Video

Now valued at over a billion dollars, Dropbox is another lean tech startup success story. However the company didn’t have an easy start. If you use the product you know it’s not easy explaining the product to someone, or get them to download it to their computer. The video above was made by Dropbox founder and CEO Drew Houston. The video is simple, however what made the video so...

Nov 4th

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Angry Birds Stats = Crazy

Alright here we go, I hope you’re ready for this. Angry Bird Stats (Nov 2011) More than 500 million people have download Angry birds. Worldwide people have played 200,000 years of Angry Birds? 300,000 million minutes each day is spent playing Angry Birds. People have played over 266 BILLION levels. 400 billion birds have been launched. and 44 billion Stars have been collected. ...

Nov 4th

Gary Vaynerchuk goes wild on Behind The Brand TV

Check out these video’s by Gary Vaynerchuk: (Playlist - All 4 video’s are pre-loaded in player ,aprx 1 hour) Part 1: The people in the middle are in trouble http://www.youtube.com/watch?v=i1pLRSKETaU Part 2: Customer acquisition and retention http://www.youtube.com/watch?v=YKNwSczt4S4 Part 3: Media mix matters http://www.youtube.com/watch?v=OxmkQiG82z8 Part 4: How marketing...

Oct 30th

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David Heinemeier Hansson from 37 Signals talks about “A secret to making money online”. Very funny, informative and entertaining talk. Biggest insight for me was right at the end: work less/get more done. It’s so true… If you only gave yourself 3-5 hours to get everything done you’d be so much more productive. How you design your life today will stick even after...

Oct 23rd

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How To Start A Meetup Group For Entrepreneurs

For nearly two years I’ve helped organize an Internet marketing group called Internet Masterminds Group in Vancouver BC with my friends Franco Peta and Bernie Glemas. The group meets every Monday night at 7pm to discuss Internet marketing related topics. We’re now the largest Internet marketing group in the city and I believe we’re the most active Meetup in Vancouver. I’m proud to say that...

Aug 22nd

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May 2nd

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Why Your Social Media Strategy Isn't Working......

Would you agree that when companies think about social media marketing the first thing that comes to mind is to go directly to the customer for promotions to drive sales? The truth is social media offers many more level of networking opportunities that are often forgotten and much more powerful. I believe that limiting your networking to B2C would be like buying a Swiss knife only to use the...

Apr 26th

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The Automated Marketing Machine

Let’s get real, who hasn’t been annoyed from an automated telemarketer machine? I find it shocking that some companies still believe that using automated direct marketing tools is a good idea. Sure it’s easy to get an ROI when the cost is so low.. but really.. is that all you got? Isn’t direct marketing all about personalization? It should be obvious that potential...

Jan 24th

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Here is a great talk by Tom Conrad of Pandora about how the site became the most popular online radio station. “After nearly two decades in the trenches of Pets.com, Apple Computer, and the You Don’t Know Jack game series at Berkeley Systems, Tom Conrad (Pandora CTO) shares his acquired wisdom on succeeding in the consumer internet space. He discusses agility, crisp decision making,...

Sep 29th

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The power of FREE, SEXY and FUN: Creating social...

Having a profile for your business on Facebook, Twitter, YouTube, Meetup, ByzHub, etc. is great, but it is not enough. Truth is without friends, fans, and followers you would only be talking to yourself. So how can you convince people who might not know about your business to visit your pages and follow you on social media? One easy and proven way to get “ears” that will listen to your business...

Sep 29th

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Jun 24th

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Becoming an Entrepreneur

The first time I heard the word Entrepreneur. Yep, I actually remember it. It came to me tonight as somewhat of a flashback, when I really haven’t thought about it for years. It was 1998 and I was in Grade 8 sitting in CAPP class (Career and Personal Planning). We were in a small class of less than 20, and I was the class clown. The teacher was at the front of the room explaining the day’s...

Jun 3rd

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Twitter Marketing PDF This PDF is a compilation of tips for utilizing the Twitter site for marketing. Included is an abundance of third-party tools which can also be utilized for spreading your message, increasing your visibility and measuring your success. The links are meant to be researched and up to you to find the appropriate fit for your marketing strategy. If you have any questions...

May 12th

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Apr 27th

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Mar 29th

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Mar 6th

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Mar 2nd

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Derek Johnson Interview Part 2 [HQ] In this video Derek talks about Blogging, Twitter Strategy and Facebook Branding.

Feb 13th

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Derek Johnson Interview (Part 1) [HQ] Derek is the CEO of Tatango a text message marketing company in Seattle. In part 1 Derek talks about Social Media and what it’s all about. You can check out Derek’s blog at TheDerekJohnson.com

Feb 13th

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Feb 9th

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Feb 9th

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Marhsall Wayne Interview (Part 2) Marshall shares some great social media advice, how to leverage Facebook and much more.

Jan 31st

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Marshall Wayne Interview (Part 1) Last weekend I held a Social Media for Beginners Bootcamp. At the training I asked Social Media Marketers from around the globe to contribute to the class via Skype. I was lucky to get @jlate @thederekjohnson @jenfriel @mikestenger @equalman and @marshallwayne. It turned into an amazing weekend where I was able to teach and learn a whole lot from all these...

Jan 27th

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The Age of Privacy, Over? Last year people were still saying “Oh my god, I Googled myself last night and you wont believe what I found..” Well this year people are saying “Oh my god I can’t figure out whats public about my Facebook page anymore!” Even I lost track of how many times Facebook changed its privacy settings and left my profile more public then I’d prefer it to be. The un-privacy you...

Jan 26th

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Dec 20th

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Are early adapters to Internet Marketing late adapters to Social Marketing? Gary Vaynerchuk has been speaking about social media for some time now. I’ve been following his blog since 2008 when I somehow stumbled onto him on Twitter. Last month Gary released his second book titled “Crush It”, since then he’s been on tour speaking about how everybody should live their...

Nov 15th

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“If you are not taking advantage of social media, your competitors are taking...”

Nov 15th

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People are talking. Are you listening?

What are they saying? Your customers have opinions and trust us, they love to voice them. It’s important to monitor the conversation that’s happening online about your product or service. When you engage your customers and prospects online you learn so much about them. This leads to trust, loyalty, and brand equity. How can they help my company? It’s important to gain valuable feedback from...

Oct 22nd

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Facebook Marketing

Today Facebook has announced improved Facebook Group communications. When you are marketing on Facebook, it’s best to know what to use for what use - a Fan Page or a Group? Facebook states “Groups are for fostering member-to-member collaboration, while Pages remain the best way to broadcast messages to your fans if you are a business, organization, public figure or other...

Oct 19th

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“Social Media is about sharing what you’re passionate about.”

Oct 15th

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Oct 15th

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Oct 14th

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“Social media is like teen sex, everyone wants to do it, but no one actually...”

Oct 2nd