January 2011
1 post
1 tag
The Automated Marketing Machine
Let’s get real, who hasn’t been annoyed from an automated telemarketer machine? I find it shocking that some companies still believe that using automated direct marketing tools is a good idea. Sure it’s easy to get an ROI when the cost is so low.. but really.. is that all you got? Isn’t direct marketing all about personalization? It should be obvious that potential...