Facebook Marketing
Today Facebook has announced improved Facebook Group communications. When you are marketing on Facebook, it’s best to know what to use for what use - a Fan Page or a Group? Facebook states “Groups are for fostering member-to-member collaboration, while Pages remain the best way to broadcast messages to your fans if you are a business, organization, public figure or other entity.”
Fan Pages have the ability to add and remove admins, page analytics, customized url, and the updates go on members ‘News Feeds’. When optimized right, Fan Pages also show up on Google search results. Once you have set up a Fan Page you can start discussions (or notes) to share and communicate with your members.
How to start a Facebook Fan Page
Groups are great when you want a collection of people to contribute to the content and information. Groups can be Open, meaning anyone can join, Closed, admin approval required, or a Secret, only the members know it exists.
Facebook is great for building connections and communities online, but knowing how to utilize the tools is essential. Learn more about Facebooks new Groups experience at the Facebook Blog.
