The Social Science Of B2B Connections, with Matt Astifan
In this signature program you will learn how to establish mutually beneficial business partnerships that can help you tap into databases of potential customers. This hands on workshop is focused on helping you understand your strategic social media monetization objectives.
If you believe that helping other people achieve their goals will in turn help you achieve yours, then you are ready to learn how to discover your “Buyers Connection”. The term Buyers Connection is used to describe a person or organization that has similar customers to you in a non-competitive yet related market. The truth is, the online relationships made between companies is the hidden value inside social media sites like Twitter, Facebook & LinkedIn.
In his presentation “The Social Science Of B2B Connections” Matt Astifan from Web Friendly guides you through a visual diagram titled Connectonomics that shows you how companies are using social media sites to connect with mutually beneficial businesses to rapidly grow their customers base.
In this presentation you will learn how to:
- Use Social Media To Harness Mutually Beneficial Business Relationships
- Discover Non-Competitive Companies That Have Already Found YOUR Target Customers
- Connect With Companies By Helping Them Earn MORE With Their Current Network
- Link Your Buyers Connection To Customers Through 3 essential B2B Strategies
The program is broken into 3 parts:
Here we work on develop your core story by looking at frameworks for corporate story telling. Through a series of exercises we will pin-point key milestones in your business and form a compelling story. The truth is just being yourself online isn’t that simple when you are supposed to also represent a business. It’s easy to fall into the traditional corporate or sales talk that nobody wants to hear on social media.
Your Buyers Story
Here we will get a better understanding of your clients’ mindset and identify how to communicate with trust, integrity and authority. The exercises in the program will help you discover and understand your customers so that you can provide them with the content they want to view and share, creating buzz about your company and its products or services.
Finding the “Buyers’ Connection”
This is the secret of most of the successful social media users we’ve studied. They understand that social media is not just about customer relationships, but also about building mutually beneficial partnerships with other businesses. We will show you how to identify and connect with contacts who will become your best social media allies to grow your network and, eventually, your customer base. Finding your Buyers’ Connection is the key to expanding your reach, grow your customer base and, ultimately, turn social media marketing into sales.
About Matt Astifan
Matt Astifan is the Founder of Web Friendly, a company that helps business professionals learn how to effectively use new media strategies. His unique formulas for training have helped thousands of professionals increase online sales, improve analytical insights and ultimately retain customers longer. The company has organized multiple live events and several online training sessions for public and private audiences. Past audiences include The Kitsilano Chamber Of Commerce, The High Tech Communicators Exchange (HTCE), The Facebook Mastery Summit, Hubze’s BlogTalkRadio, Social Media Week Vancouver and many more.
Matt’s knowledge of online media, passion for teaching and casual sense of humour have built him a loyal following both online and offline. Matt is known for his expertise in social media marketing but also speaks on entrepreneurship, branding and SEO. Matt is also the co-founder of Internet Masterminds Group, a rapidly growing non-profit organization which offers weekly meetings about digital marketing and tech related topics to its hundreds of members.
You can visit www.webfriendly.ca to learn more about upcoming workshops and events.
Interested in this program? Email firstname.lastname@example.org with CONNECT in the subject for class dates and information.