Are early adapters to Internet Marketing late adapters to Social Marketing?
Gary Vaynerchuk has been speaking about social media for some time now. I’ve been following his blog since 2008 when I somehow stumbled onto him on Twitter. Last month Gary released his second book titled “Crush It”, since then he’s been on tour speaking about how everybody should live their passion. I have read his book (and loved it) and also watched a few of his #crushit speeches over the last few weeks, but this video really blew me away.
Last week I was at an Internet Marketers Mastermind Group which meets every Monday evening. For the first time we got stuck watching a really boring video about being an effective entrepreneur. People actually started leaving early because this screen-cast video was so boring. Finally the host stood up and said “is everyone falling asleep here or what?” everyone really was falling asleep. The group didn’t know what to do next so I got up and asked if they’d be interested in watching a Vaynerchuk speech. Besides about 3 other social media enthusiast in the room, nobody in the group even knew who Gary Vaynerchuk was.
Facebook Marketing
Today Facebook has announced improved Facebook Group communications. When you are marketing on Facebook, it’s best to know what to use for what use - a Fan Page or a Group? Facebook states “Groups are for fostering member-to-member collaboration, while Pages remain the best way to broadcast messages to your fans if you are a business, organization, public figure or other entity.”
